We integrate the tools your team already uses.
No platform mandate. We scope the build around your existing HeyGen or Synthesia seat, your CRM, and your outreach stack. Here is what we work with.
Personalized video generation platforms
HeyGen
Primary AI video platform
Avatar-based personalized video. REST API with webhook delivery. Our most common integration target.
Synthesia
Enterprise AI video
Similar pipeline architecture to HeyGen. Better for teams with strict brand avatar requirements.
Where your pipeline logic starts
HubSpot
Primary CRM target
Workflow trigger + video link writeback via HubSpot API. Custom properties for tracking video sent/opened states.
Salesforce
Enterprise CRM target
Process Builder or Flow triggers. Custom object for video tracking. Apex optional for complex logic.
Pipedrive
Available at additional scope
Webhook-based trigger. Simpler integration footprint than HubSpot or Salesforce.
Where the video lands
Apollo.io
Sequence delivery
Video link injected into Apollo sequences via API. Personalized video in the first-touch email.
Outreach.io
Enterprise outreach
Webhook-triggered sequence branching. Video link added to step template via API.
Email (direct)
Direct delivery
Video link delivered via SMTP or transactional email API - SendGrid, Postmark, or Resend.
The connective tissue - use varies by build
n8n
Self-hosted orchestration
Used for clients who want their automation infrastructure on-premises. Excellent for retrying failed jobs and building dead-letter queues.
Zapier
Low-complexity triggers only
We use Zapier only for simple, low-volume triggers where the client already has it. We do not build production pipelines on Zapier past 50 videos/day.
Make (Integromat)
Visual automation orchestration
Stronger error handling than Zapier. Better for multi-step flows where visibility matters.
What we build when templates are not enough
Node.js / Python
Custom webhook listeners
For clients who need production-grade error handling, retry queues, and logging beyond what any no-code tool provides.
PostgreSQL
Job + retry queue
Dead-letter queue for failed video jobs. Reconciliation against video status API to catch dropped webhooks.
Claude API
Dynamic personalization
LLM-driven merge field generation - research a prospect, generate a personalized hook - before passing to HeyGen.
MCP Servers
AI agent integration
Custom MCP servers giving AI agents direct access to CRM data, video status, and delivery reporting.
We don't work with every tool.
We scope to your stack during the audit. If you run a CRM or outreach tool that is not listed here, ask us in the audit call and we will tell you honestly whether integration is feasible and what it would cost.
We do not build on tools where the API limits make production pipelines unreliable. We would rather tell you upfront than take a build that breaks in four weeks.
Ask about your stackYour stack is already on the list. Let's scope the build.
Book a free Pipeline AuditFixed price. Working Pipeline Guarantee. No template builds.