90+ posts per month. Zero manual work.
Publishing across Shopify, Meta, and Pinterest was a copy-paste job eating 8-12 hours a week. We automated it end to end, with error handling on every API call.
90+
Posts per month, unattended
8-12 hrs
Weekly time reclaimed
3 APIs
Shopify, Meta, Pinterest
6 weeks
Build timeline
Three platforms. Three image specs. Three copy formats.
Every new product launch required the same manual workflow: pull from Shopify, resize images to platform spec, reformat copy for each platform, upload, schedule. Three platforms, 8-12 hours a week, every week.
The deeper problem: API tokens for Meta and Pinterest expired silently. A failed token meant zero posts - and nobody knew until a team member happened to check. There was no error visibility.
Manual steps per product launch:
- -Pull product images and copy from Shopify
- -Resize images to Shopify (1:1), Meta (1.91:1), Pinterest (2:3) specs
- -Reformat copy for each platform character limit
- -Upload to Meta Business Manager manually
- -Upload to Pinterest manually
- -Schedule posts manually for each platform
- -Check each platform separately for posting errors
A pipeline, not a template.
We built a Python automation layer that reads the Shopify product catalog and routes each product to Meta and Pinterest automatically.
Shopify product sync
Webhook listener fires on product publish. Pulls product images, title, description, tags, and price. No manual export.
Platform-specific formatting
Image resized per-platform on the fly (Pillow). Copy reformatted to platform character limits. No manual resize, no manual rewrite.
Error handling on every API call
Every Meta and Pinterest API call has retry logic. A 429 rate limit triggers exponential backoff. A token expiry triggers automatic refresh - not a silent failure.
PostgreSQL retry queue
Failed jobs go to a dead-letter queue, not into the void. Every job - successful or failed - is logged with the error type so the team can audit what happened.
Cron scheduling
Products queue to a posting schedule to avoid burst requests. Posts go out at consistent times across platforms.
Zero-touch operation
After handover, the team publishes products in Shopify exactly as before. The pipeline handles the rest - no training needed.
What was used.
90+ posts a month. The team does not touch it.
The pipeline has been running unattended since handover. The team publishes products in Shopify exactly as before. Every API failure is logged and retried automatically. Silent failures no longer exist.
8-12 hours a week of manual copy-paste work is gone. The team used those hours on product development and customer support instead.
Your manual workflow has a pipeline equivalent.
We scope it in the audit, build it fixed-price, and guarantee it runs.
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